Lovely glossy hair but colour definitely doesn’t match its name, I am a medium brown and it sent my hair jet black. I didn’t know you had colour charts at the time so went by the name. I have used a colour remover as you suggested but it has remained black so will have to wait it out.
Dear Kim, apologies I thought I'd replied to your review. Thank you so much for sharing your experience, I know that Scott has been in contact with you and I think that he's given you some colour advice for next time. As a working salon we do use an international professional colour naming unlike many traditional box dyes. Our formulation also builds colour and reflects the base you're putting it over, this is what gives the lovely multidimensional effect. As we don't mix with peroxide to lift the hair it may appear slightly deeper than one with a peroxide so we recommend choosing a slightly lighter shade that you were using before. You can keep using the clarifying shampoo to hurry up the natural fade process and next time only colour the roots but please do reach out if you need need any more advice at all. Warm wishes, Justine
Great company with outstanding customer service and great products.
Nicola, that's so lovely to hear! Thank you so much for sharing and being part of our community, we really appreciate it. Warm wishes, Justine
I haven't yet used the product but look forward to it. Your business is unique and despite my not receiving my order in the post you went out of your way to get it to me by delivering in person! I am extremely grateful for that.
Oh Sherry that's so wonderful to hear - I will let the team know - it means so much. Thank you!
This is lovely hair colour. I've been using box blonde on my mid brown hair for years. But underneath the bleach it has gradually gone salt and pepper with quite a bit of white/grey. I have stopped using the box peroxide now because it was making my hair frizzy. This natural dye doesn't lighten my remaining dark hair, but gives my white/grey hair a nice blonde look. The overall effect is much more natural looking than the box dye and I'm really happy with it.
Absolutely delighted that you're loving your multidimensional look! Would love to see it, it sounds gorgeous. Thank you so much for sharing. Warm wishes, Justine
This colour is excellent - great coverage and lasts ages. Most importantly, no damage or breakage - which l was getting with standard box colours and their strong developers.
l’m growing out blonde underneath my brown hair which was first covered over with bright red - this does a fabulous job of stopping it all showing through!
Dear Beverley, thank you so much for your lovely review! We're thrilled to hear you're happy with the colour and how well it works for you. Your feedback means a lot to us. Enjoy your beautiful hair!

