Introducing
H20 WATER COLOUR
Our salon-perfected H2O Water Colour is now available in 20 shades to buy online, so you can achieve feel-good, glossy hair at home.
OUR HAPPY CUSTOMERS
H20 REVIEWS
Our H2O Water Colour offers a gentle way to colour and condition your hair. Discover how our community feels after using it—we'd love for you to join!
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Emma Mace
I’m from London but I live in Singapore now and use a golden blond water colour to do root touch ups as there’s nothing like this in Singapore. My hair always feels really good afterwards like when it’s had a treatment.
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Claire Chaplin
I’ve been a loyal customer for over 20 years and use the colour when I’m not able to come in. I started buying 5/75 in lockdown to use at home to cover up my greys. It leaves my hair silky soft and shiny, and I wouldn’t use anything else.
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Marcus
I buy the H2O colour for my partner so he doesn’t look grey. It works without it looking obvious so that no one can really tell.
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Mary Goodwin
I go to the salon when I visit London and have my hair done but always leave with a couple of light brown water colours to tide me over as I love the feel of it and it’s easy to do at home.
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Sarah James
I use the H2O dye at home because it covers my grey and I don’t get a sore head like I do with other colours – I couldn’t do without it. Thank goodness I found it!

CONDITIONING
H20 WATER COLOUR - SALON SHINE AT HOME
Sensitive scalps and stressed hair deserve the gentlest, most conditioning colour.
Traditional home hair dyes can be harsh, causing breakage and itchy scalps.
- Zero hair breakage
- Natural looking regrowth
- Enhance or cover greys
- Kind to sensitive scalps
Our H20 Water Colour for home-use is a gentle, effective alternative that’s kinder to your hair and skin. Say goodbye to damaging processes and hello to vibrant, natural-looking colour.

CONSCIOUS
H20 WATER COLOUR - TAKING THE GENTLEST APPROACH
Ammonia, peroxide and resorcinol damage hair’s natural proteins and cause skin irritation.
Our odourless H2O Water Colour opens hair cuticles smoothly, protecting and conditioning each strand.
- Contains 95% Water
- No Ammonia
- No Peroxide
- No Resorcinol
Our unique formula gently colours hair, making it perfect for sensitive skin and fragile hair, ensuring vibrant, glossy results with fewer, safer chemicals.

CONSIDERATE
H20 WATER COLOUR - THINKING ABOUT THE PLANET
We are on a mission to banish single-use plastics from home hair colours.
We’ve worked hard to find packaging and products that can be reused, composted and recycled in your normal waste collections.
- Plastic Free Colour Pouches
- Reusable Cap
- Reusable Gloves
- Tint Brush For Life
Our H2O Water Colour comes as a powder to simply mix with water. You can order a cap, gloves, or a tint brush from us or use your own and just order the colour.

HEALING
SHEA COLLECTION – SALON CONDITIONING AT HOME
Curly, frizzy, dry and stressed hair needs deeply nourishing treatments to define, smooth and condition.
- Repairs damaged hair cuticles
- Hydrates and strengthens
- Defrizzes and enhances natural curl
- Supports healthy hair growth
Handcrafted in our London salon, our Shea Collection offers three tailored treatments. Shea Remedy adds lightweight hydration for fine or perimenopausal hair. Shea Rebuild delivers deep nourishment for coarse textures, while Shea Curl, a leave-in formula, enhances and styles natural curls effortlessly.
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TELL ME MORE
VISIT OUR COLOUR EXPERTS
Our Shoreditch salon offers a supportive environment, focused on your hair needs.
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SCHEDULE ONLINE
BOOK AN APPOINTMENT
We’re open Tuesday to Saturday with three late evenings for flexibility.
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FIND OUT MORE
WHAT MAKES US DIFFERENT
We know colour, our ultra-gentle colours care and condition your hair and scalp.
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FIND US ON MAPS
SPITALFIELDS, LONDON
Walking distance from Liverpool St., Aldgate East and Shoreditch High St stations.